FAQ's | Legal Requirements

What is the IPM Verification Seal?

For many years The IPM has offered a Legal Advisory Service, the remit of which is to provide guidance on law, self regulation, codes of practice, promotional copy clearance and industry guidelines to members and non-members.

In its quest to protect and reassure those consumers responding to promotions, the Legal Advisory Service can award an IPM Seal to all promotions that are reviewed by one of our Legal Advisory Service experts and are deemed to comply with relevant code and legal requirements of the marketing communications industry.

Any promotion bearing the IPM Seal logo indicates that the consumer can participate with the confidence that every aspect of the promotion will be run to the highest standards, and if not, the Institute will speedily investigate any complaint.

The IPM Seal is thus intended to maintain best practice in all areas of promotional marketing communications for the benefit of both promoter and consumer.