FAQ's | Legal Requirements

Legal Requirements

Each Legal Approval and Review covers up to 4 stages of review, based on the original text and images supplied, provided that the reviews are submitted to the IPM within two months of the original enquiry being received. Requests for review after two months of the original enquiry will be treated as a new case and charged as such.

For Members, fully reviewed and approved promotions qualify for a free IPM Seal, recognised by the ASA. Non-members can apply for a Seal at £200.00. The Seal can be used on all promotional materials approved by the IPM including digital and on pack. Use of the IPM Seal is subject to the terms & conditions of usage of the IPM Seal. Request a seal