FAQ's | Legal Requirements
IPM Seal
What is the IPM Verification Seal?

The IPM Seal is a simple logo which the IPM may award to promotions which have been seen and reviewed by the IPM’s Legal Advisory Service (LAS) and are deemed to comply with the UK Code of Non-broadcast Advertising and Direct and Promotional Marketing (“The Seal”). The Seal is awarded in respect of a specific promotion and the materials which have been reviewed by the LAS, and contains the promotion’s unique reference number.

What are your Legal requirements?

 Terms & Conditions • Creative Assets • Promotional Mechanics
Each Legal Approval and Review covers up to 4 stages of review, based on the original text and images supplied, provided that the reviews are submitted to the IPM within two months of the original enquiry being received.

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Request a Seal

Please click below to request a IPM Verification Seal for your promotion

Welcome to the IPM Verification Seal

For many years The IPM has offered a Legal Advisory Service, the remit of which is to provide guidance on law, self regulation, codes of practice, promotional copy clearance and industry guidelines to members and non-members.

In its quest to protect and reassure those consumers responding to promotions, the Legal Advisory Service can award an IPM Seal to all promotions that are reviewed by one of our Legal Advisory Service experts and are deemed to comply with relevant code and legal requirements of the marketing communications industry.

Any promotion bearing the IPM Seal logo indicates that the consumer can participate with the confidence that every aspect of the promotion will be run to the highest standards, and if not, the Institute will speedily investigate any complaint.

The IPM Seal is thus intended to maintain best practice in all areas of promotional marketing communications for the benefit of both promoter and consumer.