Over the last 12 years, The Institute of Sales Promotion (ISP) has offered promoters a legal advisory service (LAS). The remit of the LAS is to provide guidance on law, self regulation, codes of practice, promotional copy clearance and industry guidelines to members and non-members of the ISP.

In its quest to protect and reassure those consumers responding to a promotion, The ISP legal team is now awarding The ISP Seal, but ONLY to those promotions deemed to comply with all current code and legal requirements of the marketing communications industry.

Any promotion bearing The ISP Seal logo indicates that the consumer can participate with the confidence that every aspect verified by a LAS consultant will be run to the highest standards, and if not, the ISP will speedily investigate any complaint.

The ISP Seal is thus intended to maintain best practice in all areas of promotional marketing communications for the benefit of both promoter and consumer.