Over the last 13 years, The Institute of Promotional Marketing (formerly known as the ISP) has offered promoters a legal advisory service (LAS). The remit of the LAS is to provide guidance on law, self regulation, codes of practice, promotional copy clearance and industry guidelines to members and non-members of the Institute.

In its quest to protect and reassure those consumers responding to a promotion, the Institute’s legal team can award The Seal, but ONLY to those promotions deemed to comply with all current code and legal requirements of the marketing communications industry.

Any promotion bearing The Seal logo indicates that the consumer can participate with the confidence that every aspect of it will be run to the highest standards, and if not, the Institute will speedily investigate any complaint.

The Seal is thus intended to maintain best practice in all areas of promotional marketing communications for the benefit of both promoter and consumer.